2011 Conference Agenda
Schedule subject to change without notice.
Friday, November 18, 2011
Conference Location
National Conference Center
18980 Upper Belmont Place
Lansdowne, VA 20176
get directions
| 7:30 AM | Registration, Continental Breakfast, Networking and Exhibit Hall Open |
| 9:20 AM | Morning Session – Welcome and Opening Remarks (Auditorium) |
| 9:30 AM | The Million Dollar Panel (Auditorium) Featuring Francisca V. Alonso, AV Architects + AV Builders; Mary Carraway, Team Washington, Inc.; Rose Wang, Binary Group, Inc. and Charlene Wheeless, Bechtel Corporation Panel Moderator: Kim Lysik DiSanti, Total Strategy |
| Please be sure to stop by the Ask the Experts Corner, sponsored by Capital One, to schedule your one-on-one consultation with experts in the field of leadership and business. This is not a sales pitch; however, a forum for real dialogue to get your most pressing business questions answered! | |
Morning ScheduleEducational Breakout Sessions – Rooms A, B and E Sponsored by Capital One10:40 AM-11:15 AM and 11:25 AM-12:00 NOON (sessions repeat) |
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| Room A | “Stand Out Brand TM – Position Yourself To “Rock the Spotlight!” Uncover your distinctive brand attributes and your unique positioning, and then turn it into visibility and credibility – all for the purpose of cashing-in on your expertise. Presented by Meredith Liepelt, Rich Life Marketing |
| Room B | “Does the Way You Dress Accurately “Speak” to Your Strengths? Does it Say That You are Confident, Talented, Polished, and Upwardly Mobile?” While it may not seem important, the truth is that how you dress in a professional environment can either ‘support’ or ‘derail’ the achievement of your end goal – whether it is to get hired, get a signed contract, sell a product/service, or receive a promotion or raise. Attend this session to find out about:
Presented by Annette Harris, Harris Image Works, LLC |
| Room C | “Get Paid What You’re Worth: A Guide for Professional Women” Establishing your fees and setting prices can be a real challenge for women. How do I determine my fees? How do I raise my rates? How do I know if I am charging too much, or not enough? How do I get people to pay me on time? If this is something you struggle with, this practical and informative class is just what you need. Attendees will learn:
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| Room D | “How do I go From Vision to Reality for My Small Business?” A lot of things can get in the way of building a business, executing your strategy, or doing what you set out to do. The day-to-day activities consume all your time. You’re so busy ‘keeping the lights on’ there’s no time left to focus on more strategic things. Identify specific actions that you can take to ensure you are both ‘keeping the lights on’ and laying a strong foundation for the future. In my experience, no matter what your business or professional objectives, everyone can benefit from balancing the day-to-day and the strategic more effectively. Presented by Tara J. Rethore, M Beacon Enterprises, LLC |
| Room E | “How Ginger Rogers and Ballroom Dancing Made Me a Better CEO” The most powerful-and successful-leaders engage in work that’s in alignment with who they are and their life’s purpose. Learn how ballroom dancing helped Patrice Tanaka achieve that alignment and become a better CEO. Presented by Patrice Tanaka, CRT/tanaka |
| 12:15 AM | Keynote Luncheon—Featuring Cathrine Ann, Consumer Connection, Inc. Ballroom B |
| 1:45 PM - 2:30 PM | Power Networking Presented by Cynthia de Lorenzi, Success in the City Exhibit Hall Open |
| Please be sure to stop by the Ask the Experts Corner, sponsored by Capital One, to schedule your one-on-one consultation with experts in the field of leadership and business. This is not a sales pitch; however, a forum for real dialogue to get your most pressing business questions answered! | |
| 2:45 PM- 3:20 PM | Executive Ticket Session – Keynote Roundtable (Belmont A) |
Afternoon ScheduleEducational Breakout Sessions – Rooms A, B and E Sponsored by Capital One2:45 PM-3:20 PM and 3:30 PM-4:05 PM (sessions repeat) |
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| Room A | “The Power of a Pause – Why Top CEO’s Meditate”
Understand the importance of taking a “pause” in your everyday life and how it can make a difference in making those important daily executive decisions. Learn practical tools as well as experience a brief yet effective meditation that can be implemented in everyday life. Presented by Richa Badami, Anahatha |
| Room B | “The POWER of TWEAKS: Stellar Speaking - Power Presenting” You can’t sell, if you can’t speak. You can’t persuade, if you can’t present. With a few simple tweaks, you will learn to get yourself out from behind the podium to work the room like a pro. CURE those Umms, Errs, and Uhhs - sure message stallers - once and for all. Discover your personal power points - on your BODY, not the screen, plus one physical move that will give you new confidence immediately. Walk away from the session with 5 minute practice plans, and a new commanding communication style. You’ll get more buy IN, because you’ll know how to speak OUT! Presented by Jan Fox, Fox Talks |
| Room C | “Selling Your Edge – Techniques that Will Make 2012 Work for You” Any way you look at it, selling is difficult and closing the sales is even harder in this environment. The ability to attract the right prospects and demonstrate your value through the close can make or break your 2012. Come leverage your edge! Make 2012 work for you. Presented by Renee Lewis, Pensare Group |
| Room D | “The Power of Social Media: Branding Your Brand” Using social media to grab attention and reach broader audiences. Learn how to reach your target market and the media through this platform.
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| Room E | “The 30-Minute Marketing Plan: 6 Steps to Accelerating Results” Looking to step up your marketing & accelerate results? This actionable session will walk through 6 steps to developing a 30-minute marketing plan for your business. Join us for this hands-on session including:
Presented by Kim Guarino, Evolve Marketing |
| 4:20 PM | Closing Speaker— Tamara Darvish, Vice President of DARCARS Automotive Group DARCARS Automotive Group is a privately owned group of 31 dealerships in the Washington Metro area. Tamara has received numerous industry awards, most recently named one of Automotive News “100 Leading Women”, “Automotive Woman Dealer of the Year” from Manheim and a World Trade Center Institute International Business Leader. Tamara is the author of the recently released book Outraged....How Detroit and the Wall Street Car Czars Killed the American Dream. |
| 4:50 PM | Closing Remarks and Door Prize Drawings |
| 5:00 PM - 6:30 PM | Post Event Networking Reception, Book Signings, and Exhibit Hall Opens |
Grand Sponsors:
